SEO Fundamentals · 7 min read
What's Included in a Technical SEO Audit?
A breakdown of what a technical audit actually examines on a home service website — and what the findings usually mean in practice.
The point of a technical audit
A technical audit answers one question: is there anything about how this site is built that prevents it from competing? Content strategy is a separate conversation, and a much less useful one while the foundation is broken.
What gets checked
A reasonable audit of a home service site covers at least the following.
- Crawlability and indexing — which pages search engines can reach and have actually indexed
- Core Web Vitals and real page speed on mobile
- Mobile usability — tap targets, viewport, readable text, working forms
- Site architecture and internal linking
- Heading hierarchy and one H1 per page
- Duplicate, thin or near-identical location pages
- Structured data validity
- Redirects, broken links and error pages
- HTTPS, canonicals and sitemap accuracy
What findings usually mean
On most home service sites the biggest wins are unglamorous: pages that were never indexed, images that were never compressed, and location pages that are ninety percent identical to each other.
Audit, then prioritise
A list of two hundred issues is not a plan. The useful output is a short ordered list of what to fix first and what each fix is expected to affect.
Related reading: Technical SEO services and Local SEO for electricians.